MBA (Industry Integrated) Programme of Madurai Kamaraj University

Ingraining Ingelligence by Inspiring Leadership

NIAM has been promoted by a group of eminent educationists and industry professionals with a mission to transform the career conscious youth into employable candidates. Successful professionals from various fields with proven credentials and rich experience support it.
NIAM has visualized the quality of managerial work force required by Indian as well as multinational companies. Keeping in view the needs of the corporate world, NIAM has conceptualized and developed the unique and innovative Industry Integrated programmes in management in which students obtain industry experience with the academic knowledge

MBA ( Industry Integrated)

Masters of Business Administration (Industry Integrated) is not just a post graduate degree in business administration, rather it is an extension of the traditional MBA programme in the sense that it involves highly interactive teaching sessions and diversified work experience. In each classroom session of MBA (Industry Integrated) programme an in-depth preparation goes into imparting the modern concepts of management with emphasis of class participation and case studies, which are strategically important in learning the fast changing business scenario. This programme is conceptualised to provide hands-on-experience in the real time business.

MBA (Industry Integrated) programme is more application oriented and gives practical exposure to the students along with the classroom theoretical knowledge of business & industry. The programme methodology differs significantly from the traditional method. This programme blends Industry Exposure with Academic Knowledge. In this programme the student has to undergo On-the-job Training from the 2nd semester to the 4th semester. The Academic component will be provided through class room learning at the University Learning Centers located in different parts of the country. By the end of the programme the student gets a regular management degree as well as the industry exposure/experience. Hence, the students successfully completing this programme have a greater edge over the students doing traditional programmes.

To cater to the various career choices that an MBA (Industry Integrated) aspirant might have, the following specializations are offered.

MBA (Industry Integrated)	Sales and Marketing
MBA (Industry Integrated)	Financial Services & Banking
MBA (Industry Integrated)	Retail Management
MBA (Industry Integrated)	International Business
MBA (Industry Integrated)	Human Resource Management
MBA (Industry Integrated)	Information Technology

MBA (Industry Integrated) programme can benefit those who have just passed their graduation and have no knowledge about working environment of today's business organisations. During the pursuance of the programme the students get the opportunity to understand their skill-sets, learn the working methods and understand the expectations of the industry.

MBA (Industry Integrated) is a challenging programme for the following reasons:
• An intensive 50 hours In-house Training on personality development, time management and industry relevant skills in 1st semester.
• A continuous On-the-job Training in real business world from 2nd semester onwards.
• The University and the Industry will jointly evaluate the student performance

Programme Details

Duration: The duration of this programme is 2 academic years spread over 4 semesters. On successful completion of all the semesters, the students will be awarded with the MBA (Industry Integrated) degree by Madurai Kamaraj University, Madurai.

Eligibility

A Bachelor's degree in any discipline from a University recognised by UGC.

How to Apply

For MBA (Industry Integrated) programme application form can be obtained from  Off Campus Learning Centers or can also be downloaded.  The above mentioned form, complete in all respects will be submitted along with non-refundable demand draft of Rs. 500/- in favour of "Registrar & Dean (Industrial Consultancy), Madurai Kamaraj University"   payable at Madurai at NIAM Or the University Learning Centers. 

Click here to Download the Registration Cum Admission Form

NOTE : Downloaded forms should be submitted along with a Demand Draft of Rs. 400/- in favour of National Institute Of Applied Management, payable at New Delhi along with the Registration Amount .

Written Test

Entrance exam shall be held for MBA (Industry Integrated) Programme conducted at the different Centers decided by the University. Students who have appeared in the entrance test conducted by any State Govt. / University / CAT / MAT for MBA will be exempted from the written test. Such candidates may apply for direct admission with the copy of result of entrance test given.

Group Discussion & Personal Interview

All candidates have to appear in group discussion followed by personal interview. A merit list would be prepared on the basis of the Written Test, Group Discussion & Personal Interview by the University. Successful candidates will be called for submission of admission forms, original testimonials and the prescribed fees in the form of Demand Draft drawn in favour of "Registrar & Dean (Industrial Consultancy), Madurai Kamaraj University," payable at Madurai in the respective University Learning Centers.

On-the-job Training

The student would undergo On -the -job Training in organisations for 3/4 days per week starting from the 2nd semester to 4th semester. On -the -job Training would be arranged/monitored by NIAM. However, students can also arrange for the training themselves and NIAM will monitor the same.

Syllabus

Semester 1 Managerial Economics Research Methods Organization Behavior & Management Managerial Accounting & Control Computer Application in Management Human Resource Management Business Environment-I Marketing Management	Semester II Operations Management Operations Research Business Environment-ll Management Information System Network Applications & Management Ethics & Values Financial Management Project Report
Semester III Business Policy & Strategic Management Environmental Management Elective-l Elective-ll Elective-lll Project Report	Semester IV Strategy Implementation Business Legislation Elective-l Elective-ll Elective-lll Project Report
...Top Elective Subjects

Semester	Sales & Marketing	Financial Services & Banking	HumanResource Management	Retail Management	International Business	Information Technology
III	Consumer Behavior	Security Analysis and Portfolio Management	Labour Law	Overview of Retailing & Retail Formats	Foreign Exchange Management	Database Management System
	Marketing Research	Investment Banking & Financial Services	Advanced Industrial Relations	Retail Strategies	Global Competitiveness and Strategic Alliances	System Analysis & Design
	Advertising Management	Management of Banking and Financial Institutions	Wage & Salary Administration	Retail Organization & Managing Retail Personnel	Export-Import Procedures and Documentation	Internet Programming
IV	Sales and Distribution Management	Foreign Exchange Management	Training & Development	Store Operations, Layout Design & Visual Merchandising	International Marketing	Object Oriented Programming using C+ +
	Marketing International	Management of Insurance Companies	Organizational Development	Retail Merchandise Management	International Financial Management	Programming in Oracle
	Brand Management	International Financial Management	Human Resource Accounting & Audit	Supply Chain Management, Retail Information & Logistics	Foreign Trade Policy and Promotion	Software Engineering