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MBA (Industry Integrated) Programme of Madurai Kamaraj University

MBA StudentsIngraining Ingelligence by Inspiring Leadership

NIAM has been promoted by a group of eminent educationists and industry professionals with a mission to transform the career conscious youth into employable candidates. Successful professionals from various fields with proven credentials and rich experience support it.
NIAM has visualized the quality of managerial work force required by Indian as well as multinational companies. Keeping in view the needs of the corporate world, NIAM has conceptualized and developed the unique and innovative Industry Integrated programmes in management in which students obtain industry experience with the academic knowledge

MBA ( Industry Integrated)

Masters of Business Administration (Industry Integrated) is not just a post graduate degree in business administration, rather it is an extension of the traditional MBA programme in the sense that it involves highly interactive teaching sessions and diversified work experience. In each classroom session of MBA (Industry Integrated) programme an in-depth preparation goes into imparting the modern concepts of management with emphasis of class participation and case studies, which are strategically important in learning the fast changing business scenario. This programme is conceptualised to provide hands-on-experience in the real time business.

MBA StudentsMBA (Industry Integrated) programme is more application oriented and gives practical exposure to the students along with the classroom theoretical knowledge of business & industry. The programme methodology differs significantly from the traditional method. This programme blends Industry Exposure with Academic Knowledge. In this programme the student has to undergo On-the-job Training from the 2nd semester to the 4th semester. The Academic component will be provided through class room learning at the University Learning Centers located in different parts of the country. By the end of the programme the student gets a regular management degree as well as the industry exposure/experience. Hence, the students successfully completing this programme have a greater edge over the students doing traditional programmes.

To cater to the various career choices that an MBA (Industry Integrated) aspirant might have, the following specializations are offered.

MBA Student
MBA (Industry Integrated) Sales and Marketing
MBA (Industry Integrated) Financial Services & Banking
MBA (Industry Integrated) Retail Management
MBA (Industry Integrated) International Business
MBA (Industry Integrated) Human Resource Management
MBA (Industry Integrated) Information Technology

MBA (Industry Integrated) programme can benefit those who have just passed their graduation and have no knowledge about working environment of today's business organisations. During the pursuance of the programme the students get the opportunity to understand their skill-sets, learn the working methods and understand the expectations of the industry.

MBA (Industry Integrated) is a challenging programme for the following reasons:
• An intensive 50 hours In-house Training on personality development, time management and industry relevant skills in 1st semester.
• A continuous On-the-job Training in real business world from 2nd semester onwards.
• The University and the Industry will jointly evaluate the student performance

Programme Details

Duration: The duration of this programme is 2 academic years spread over 4 semesters. On successful completion of all the semesters, the students will be awarded with the MBA (Industry Integrated) degree by Madurai Kamaraj University, Madurai.


A Bachelor's degree in any discipline from a University recognised by UGC.

How to Apply

For MBA (Industry Integrated) programme application form can be obtained from  Off Campus Learning Centers or can also be downloaded.  The above mentioned form, complete in all respects will be submitted along with non-refundable demand draft of Rs. 500/- in favour of "Registrar & Dean (Industrial Consultancy), Madurai Kamaraj University"   payable at Madurai at NIAM Or the University Learning Centers. 

Click here to Download the Registration Cum Admission Form

NOTE : Downloaded forms should be submitted along with a Demand Draft of Rs. 400/- in favour of National Institute Of Applied Management, payable at New Delhi along with the Registration Amount .

Written Test

Entrance exam shall be held for MBA (Industry Integrated) Programme conducted at the different Centers decided by the University. Students who have appeared in the entrance test conducted by any State Govt. / University / CAT / MAT for MBA will be exempted from the written test. Such candidates may apply for direct admission with the copy of result of entrance test given.

Group DiscussionGroup Discussion & Personal Interview

All candidates have to appear in group discussion followed by personal interview. A merit list would be prepared on the basis of the Written Test, Group Discussion & Personal Interview by the University. Successful candidates will be called for submission of admission forms, original testimonials and the prescribed fees in the form of Demand Draft drawn in favour of "Registrar & Dean (Industrial Consultancy), Madurai Kamaraj University," payable at Madurai in the respective University Learning Centers.

On-the-job Training

The student would undergo On -the -job Training in organisations for 3/4 days per week starting from the 2nd semester to 4th semester. On -the -job Training would be arranged/monitored by NIAM. However, students can also arrange for the training themselves and NIAM will monitor the same.


Semester 1
Managerial Economics
Research Methods
Organization Behavior & Management
Managerial Accounting & Control
Computer Application in Management
Human Resource Management
Business Environment-I
Marketing Management
Semester II
Operations Management
Operations Research
Business Environment-ll
Management Information System
Network Applications & Management
Ethics & Values
Financial Management
Project Report
Semester III
Business Policy & Strategic Management
Environmental Management
Project Report
Semester IV
Strategy Implementation
Business Legislation
Project Report

Elective Subjects

Semester Sales & Marketing Financial Services & Banking HumanResource Management Retail Management International Business Information Technology
III Consumer Behavior Security Analysis
and Portfolio Management
Labour Law Overview of Retailing & Retail Formats Foreign Exchange Management Database Management System 
  Marketing Research Investment Banking
& Financial Services
Advanced Industrial Relations Retail Strategies Global Competitiveness and Strategic Alliances System Analysis & Design
  Advertising Management Management of Banking
and Financial Institutions
Wage & Salary Administration Retail Organization & Managing Retail Personnel Export-Import Procedures and Documentation Internet Programming
IV Sales and Distribution Management Foreign Exchange Management Training
Store Operations, Layout Design & Visual Merchandising International Marketing Object Oriented Programming using C+ +
  Marketing International Management of Insurance Companies Organizational Development  Retail Merchandise Management International Financial Management Programming in Oracle
  Brand Management International Financial Management Human Resource Accounting
& Audit
Supply Chain Management, Retail Information & Logistics Foreign Trade Policy and Promotion Software Engineering